Vintage Clothing  

Frocks in Swing Time The go-to Shop for Vintage Clothing in Exeter  

Frocks in Swing Time stands as a delightful treasure trove of vintage attire nestled in the heart of Exeter. Embracing the essence of bygone eras, our extensive assortment caters to individuals of all body types and sizes, drawing inspiration from the captivating styles of the 1920s, 1940s, and 1950s.  

Our primary objective is clear: to instill happiness and boost confidence in our esteemed clientele through the transformative power of clothing. Whether you seek a show-stopping ensemble for a momentous occasion or simply yearn to infuse your everyday wardrobe with a hint of nostalgia, Frocks in Swing Time offers an unparalleled array of options. Each garment is carefully curated to cater to diverse tastes and preferences.  

Hayley and Gary, the visionary founders behind Frocks in Swing Time, embarked on this heartfelt endeavour driven by their unbridled passion for all things vintage, especially the realm of fashion. Their expertise and resounding success garnered from numerous vintage fairs and festivals propelled them to share their love for retro styles with the charming city of Exeter.  

Since establishing our presence on Fore Street in 2018, our unwavering commitment to exceptional customer service and fostering a warm and inviting ambiance has become the cornerstone of our establishment. When you cross our threshold, an enchanting world unravels before your eyes. Expect a personalised shopping experience that transcends mere transactions, leaving you exuding radiance and confidence in your newfound frocks.  

A tailored shopping experience in Exeter  

Our vintage styles  

Over the 20th century, fashion underwent significant transformations, influenced by an ever-evolving society. This dynamic interplay between fashion and society provided an extensive range of style inspirations. As each decade unfolded, a fresh and distinct silhouette emerged, granting us a plethora of options to choose from. Individuals often find themselves drawn to a particular era, one that resonates with their unique personal taste.

For some, it is the captivating allure of the drop-waisted styles from the 1920s that captivates their imagination, while others are enamoured by the impeccably tailored dresses of the 1930s. The draping techniques and clever cuts of the 1940s hold a certain allure, as do the glamorous and enchanting designs of the 1950s. Similarly, many are enticed by the sophisticated charm exuded by the early 1960s. Throughout the century, fashion has been continuously shaped by the changing desires, values, and aspirations of society. It has evolved into an intricate tapestry, offering many choices for individuals to express their unique sense of style.  

1920’s Vintage Clothing in Exeter 

The impact witnessed in the 1940s, much like the transformative effect in the 1920s, stemmed from societal shifts following the war. The 1920s, in particular, experienced significant changes, especially regarding the role of women after World War I.

This transformation was clearly evident in the realm of clothing, as women abandoned the corset and other restrictive garments in favour of more comfortable and practical attire.

A thorough examination of fashion history reveals that while the evolution of styles can be traced, the changes seen during the 1920s were undeniably the most drastic. This era marked a notable departure from the previous matronly lines of the Edwardian Gibson girl, symbolising the birth of the modern age as we know it today.

Clothing ceased to be solely a symbol of wealth and status, evolving into a potent tool for self-expression accessible to a wider range of individuals. The cultural landscape of major cities in the Western world witnessed various movements during this period.

For example, in London Society, the emergence of the decadent “bright young things” became a vibrant cultural phenomenon, while the mesmerising New Orleans jazz movement captivated audiences elsewhere. These cultural currents further contributed to the dynamic nature of 1920s fashion, reflecting the spirit of the times through innovative and liberated forms of dress.  

1950’s Vintage Clothes in Exeter 

Come and explore the marvelous collection at our store, where you will find an extensive range of swing dresses, petticoats, accessories, and so much more, all inspired by the iconic fashion of the 1950s.

Immerse yourself in the enchanting atmosphere of our vintage shop, located in Exeter, where you will be transported back in time. Step through our doors and experience a newfound sense of confidence as you embrace the beauty of vintage-inspired clothing.

When we think of 1950s fashion, images of vibrant summer days immediately spring to mind. This era was characterised by glamorous silhouettes, colourful patterns, and exaggerated styles, such as voluminous skirts and tiny waists. The 1950s silhouette can be defined by two distinct styles: the wasp waist with a full skirt and the sleek, form-fitting pencil skirt.

These iconic looks dominated the fashion scene until 1956, and they have the power to exude both a sense of captivating allure and playful charm. What truly sets the 1950s era apart is its ability to cater to every body shape, with a strong emphasis on embracing and celebrating the natural curves of a woman’s figure.

For those longing for more curves, fear not, as belts, foundation garments, and clever techniques involving netting and padding can effortlessly create the desired silhouette.  

Choose Frocks in Swing Time as your go-to shop for vintage clothing in Exeter.  

Explore the hidden treasures of Exeter’s vintage scene at Frocks in Swing Time, your ultimate destination for all things retro fashion. Prepare to be transported to a bygone era as you embark on a delightful shopping adventure, guided by our knowledgeable and attentive team. At Frocks in Swing Time, we pride ourselves on catering to individuals of all body types and sizes, offering a diverse range of styles that capture the essence of the enchanting 1920s, 1940s, and 1950s.

Our deep-rooted passion for vintage fashion has driven us to create a beloved family business that has become an integral part of Exeter’s fabric. Situated on Fore Street, our charming store is a testament to our dedication to providing an exceptional shopping experience. Upon entering, you will be greeted with personalised attention, ensuring that every moment spent with us is filled with delight and satisfaction.

Immerse yourself in the captivating world of Frocks in Swing Time, where you will discover exquisite garments that not only enhance your wardrobe but also bring happiness and confidence. We do not simply sell clothing; instead, we strive to help you unravel the true essence of vintage fashion and express your unique individuality. Do not just take our word for it; come and experience our exceptional customer service firsthand by visiting our store. We eagerly await the opportunity to assist you on your journey towards finding your own distinctive style. 

Our Lovely Vintage Shop in Exeter