Vintage Shop in Exeter

Frocks in Swing Time The go-to Vintage Shop in Exeter

Frocks in Swing Time is a charming vintage shop nestled in the heart of Exeter, where our main goal is to help you discover a sense of joy and confidence through your fashion choices. Drawing inspiration from the elegant styles of the 1920s, 1940s, and 1950s, our collection caters to individuals of all shapes and sizes.

Our commitment to providing exceptional customer service ensures that every visitor leaves feeling fabulous in their new frocks.

As a cherished family business, Frocks in Swing Time was born out of a shared passion for all things vintage, particularly in the realm of fashion. Founder Hayley’s background in trading at vintage fairs and festivals paved the way for the establishment of the shop.

In 2018, Hayley and Gary decided to bring their vision to life in the picturesque setting of Fore Street, Exeter. Whether you are a vintage enthusiast or simply looking to spruce up your wardrobe with a touch of nostalgia, a visit to our shop promises a tailored and unforgettable customer service experience.

A tailored shopping experience in Exeter

Looking to add a touch of vintage charm to your wardrobe? Look no further than Frocks and Swing Time, where we specialise in offering a tailored vintage shopping experience like no other.

Step into our inviting boutique and immerse yourself in a world of timeless elegance and unique pieces waiting to be discovered.

Whether you want to browse our collection during the week when things are a bit more relaxed or join us on a Saturday for a bustling and vibrant atmosphere, we have something for everyone. Our friendly and knowledgeable staff are always on hand to assist you in finding the perfect vintage piece that suits your personal style and preferences.

So why not embark on a journey through the eras with Frocks and Swing Time? Your dream vintage outfit awaits.

Our vintage styles

Throughout the 20th century, society had a remarkable impact on fashion trends, resulting in a multitude of style inspirations. Each decade introduced a distinct silhouette that resonated with individuals.

It is common for people to have a preferred era that captivates them the most. For instance, some gravitate towards the elegant drop-waisted styles of the 1920s, while others are in awe of the impeccably tailored dresses of the 1930s.

The draping techniques and clever cuts utilised in the 1940s also hold a special allure, as do the fabulous glamour of the 1950s and the sophisticated chicness of the early 60s.

1920’s Vintage Shop in Exeter

Similar to the transformative impact witnessed in the 1940s, the fashion of the 1920s emerged as a direct reflection of the societal changes following the end of World War I. Undeniably, this period witnessed more profound shifts than any other era, particularly in terms of the evolving role of women in society post-war.

Significantly, these changes were echoed in the realm of fashion, as women began to discard constricting corsets and oppressive attire in favour of more comfortable and functional garments.

When we delve into the annals of fashion history, it becomes evident that the evolution of 1920s fashion was not only easily traceable but also remarkably revolutionary. It stood in stark contrast to the previous era of the Edwardian Gibson girl, with its matronly silhouettes.

Instead, 1920s fashion marked the dawning of the modern era as we perceive it today, where clothing became a powerful instrument for self-expression, accessible to more than just the affluent. This was a time when various cultural movements blossomed in the major cities of the Western world, such as the decadent “bright young things” in London society or the vibrant jazz movement in New Orleans.

Shop our 1920 range here!

1940’s Vintage Shop in Exeter

When reflecting on the fashion of the 1940s, it is natural to envision the allure of 1940s pin-up glamour and the practical attire worn by Land Army girls during the war. Floral print tea dance dresses, wedge shoes, and brogues often come to mind, epitomising the ultra-feminine style of the era.

However, we must not overlook the innovative techniques employed by designers who were working within the limits of austerity guidelines. These designers skilfully incorporated simple yet beautiful draping techniques, introduced peplums and shoulder pads to even the most basic styles, and ultimately crafted the fabulous Film Noir aesthetic that continues to captivate us today.

The fashion of the 1940s serves as a prime example of how external factors such as politics, culture, and social circumstances greatly influence trends.

This decade witnessed significant changes, and the now nostalgically celebrated 40s look only represented a small fraction of this period, as Dior’s ground-breaking new look was not introduced until 1947.

Shop our 1940's range here!

1950’s Vintage Shop in Exeter

At our vintage boutique located in Exeter, we take pride in offering an extensive collection of meticulously curated 1950s-inspired fashion. From enchanting swing dresses to charming petticoats and exquisite accessories, Frocks in Swing Time specialises in providing you with the most fabulous vintage-inspired clothing.

Step into our shop and prepare to be transported back in time, where you can discover not only timeless pieces but also a newfound confidence. When one thinks of 1950s fashion, it evokes the image of a radiant summer’s day. The era was defined by glamorous silhouettes, vibrant prints, and the iconic exaggeration of voluminous skirts and tiny waists.

This era witnessed the rise of two main silhouettes: the wasp waist with a full skirt and the slim-fitting pencil skirt. Both styles encapsulate the essence of the 1950s, exuding a sense of allure and playfulness depending on how they are adorned. The beauty of 1950s fashion lies in its versatility, catering to individuals of all body shapes. Embracing the era’s womanly aesthetic, this fashion era offers a diverse range of styles that can enhance and accentuate one’s natural curves.

For those desiring more pronounced curves, a touch of creativity with belts, foundation garments, and carefully chosen net and padding can effortlessly create the desired effect.

Shop our 1920 range here!

Choose Frocks in Swing Time as your go-to vintage shop in Exeter.

Choose Frocks in Swing Time as your go-to vintage shop in Exeter. Immerse yourself in a delightful shopping adventure where exceptional customer service awaits. Allow us to guide you towards finding not just exquisite garments but also the happiness and confidence that emanate from dressing in a way that truly reflects your unique style.

At Frocks in Swing Time, we cater to all shapes and sizes, offering a diverse range of styles from the enchanting eras of the 20s, 40s, and 50s. Our passion for all things vintage, particularly fashion, led to the creation of this beloved family business.

Founded by Hayley, whose success at vintage fairs and festivals propelled her to establish this haven of timeless elegance, Frocks in Swing Time has become a cherished part of Exeter’s vintage scene. Nestled on Fore Street, our charming shop is a testament to our devotion to providing an unforgettable shopping experience.

Step inside and allow us to personally tailor your visit, ensuring that every moment spent within our walls is filled with delight and satisfaction. Indulge yourself in the captivating world of Frocks in Swing Time and let us show you the true essence of vintage fashion.

Come and experience our exceptional customer service first-hand by paying us a visit in-store. We eagerly await the opportunity to assist you on your journey towards discovering your own unique style.